8 Most Effective Tactics to Launch a Product Using Social Media
It was December 2013, Pop Queen Beyonce took the music industry by storm, when she launched a (15 video and 17 songs album) with absolutely no advance notice. Known as “the beehive”, Beyonce’s fans were astounded by the commotion, while she casually tweeted about vegan cupcakes. Within just three days of the launch, Beyonce had sold over 828,773 copies marking fastest selling album and largest single week ever in iTunes and US iTunes Store.
Beyonce’s marketing strategy; Word of mouth and element of surprise. But unfortunately, not all are Beyonce. Launching the product without any effective Social Media Marketing is suicidal. Forget about getting the monetary gains, you might turn up into a Chapter 11 debtor.
Back in 70’s and 80 companies use to sought ugly, expensive and too time consuming ways to launch new product launch marketing plan. But with expansion of Social Media into public domain, it took the technology world completely upside down.
Social Media appeared as a strong medium to launch the productsIt immediately changed the entire marketing landscape. Marketing had become a whole lot easier, cheaper and less time consuming. Nowadays, it is even more agile and result oriented, I am talking about less than 25% of the usual media budget, couple of hours of work and a strong interface embedded with technology to use your creativity to the extremes. These are not the only reasons why Social Media is a hit with small and big enterprises. Ability to reach out to the worldwide audience, pinpoint accuracy and easily targeted prospects makes it the best and complete tool of its kind to advertise new product launch marketing plan.
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